Villa Eyewear is taking over U.S. distribution of VANNI, and we are pleased to welcome the Turin brand to our collection of European eyewear. We look forward to introducing VANNI to new stores and building relationships with the clients who have followed it for years.

Our objective is to bring a more consistent service and experience to VANNI clients across the United States. With Villa’s established U.S. presence and experience in eyewear distribution, we want to make the everyday relationship easier: clear communication, knowledgeable help and dependable follow-through on product, order and account questions.

VANNI brings plenty to that relationship. Founded in Turin in 1987, the brand has spent nearly four decades exploring what color can do in a pair of glasses. Its optical frames and sunglasses range from richly patterned acetates to fine metal designs, with moments of surprise in a color combination or a small detail at the temple.

A family story, rooted in Turin

The story begins well before the first frame. The Vitaloni family made components for the Italian automotive industry, later becoming known for rear-view mirrors. In the mid-1980s, Alberto Vitaloni brought that technical and manufacturing experience into eyewear. VANNI followed, taking its name from Giovanni Vitaloni, known to his friends as Vanni.

There is something personal in that choice: a family name carried into an object people wear every day. The company remains in Turin, with its headquarters set around a planted courtyard in the Cit Turin neighborhood. That continuing connection to the city gives the brand a home as well as a history.

Color worth a closer look

VANNI’s design team works with Italian suppliers to develop exclusive acetate colors and patterns. A drawing becomes a block of material, then a frame. Color is considered from the beginning, with translucent layers, small geometric fragments and contrasting tones built into the acetate itself.

The pleasure is in the details. In the temples pictured here, blue, orange and red pieces form a pattern that continues along the sides. Light passes through some areas and catches others, bringing out differences that are easy to miss at first glance. A frame that first reads as one color can reveal several when seen more closely.

The collection has quieter moments, too. Solid magenta, teal and darker shades sit alongside the more intricate patterns. Some frames draw attention through color; others through a fine outline or a small contrast. That variety leaves room for different tastes without losing VANNI’s willingness to experiment.

Made in Italy, for sure

“Made in Italy, for sure” is VANNI’s statement about where its eyewear is produced. The company says every stage takes place in Italy and that it can trace the process from start to finish.

Alongside acetate, VANNI works with thin steel sheets, using photoengraving and laser cutting to create fine metal frames. The result is a different expression of the same interest in detail: a delicate line around the lens, a precise cut or a contrasting accent. The collection brings those finer designs together with the depth and richness of patterned acetate.

An Italian collection, with support closer to home

Villa began in 2010, founded by Ilario Sfoggia after a long career in the U.S. eyewear industry. Originally named Villa Veneta Eyewear, the company has its own connection to Italy and to the eyewear traditions of Veneto. Our work since then has centered on bringing European collections to stores across the United States and supporting the people who carry them.

With VANNI, our aim is to put that experience to work in a consistent, personal way. Whether a client is discovering the collection, placing another order or following up on an account question, we want them to know where to turn and feel that the conversation will be carried through. A U.S.-based team gives us a local foundation for that work.

For stores that already carry VANNI, we look forward to getting to know the people behind each account. For those meeting the brand for the first time, it begins with an invitation to discover the collection and talk with us about it.

You can browse VANNI frames and colorways or get in touch with Villa to tell us about your store. Existing Villa customers can sign in to browse and order.

Sources and photography

Brand history: VANNI, Since 1987. Material development: VANNI exclusive acetate. Production: Made in Italy, for sure. Villa history and support: About Villa Eyewear. Campaign photography and acetate detail supplied by VANNI. The campaign images shown are from Spring/Summer 2026.