Independent Collections
Locally Based
Independent Practices

Our Collections
Mad in Italy
Roundten Eyewear
UDM glasses

Latest News
We are excited to announce the launch of our new website! Read more
Take a look at the latest rimless optical collection by Blackfin
Blackfin spring/summer 2021 collection

About us
Who We Are. We are a family owned business representing distinctive eyewear collections for distinctive
Set your store apart. With thousands of collections out there and new ones being launched at head-spinning rates, how do you cut through the noise? Our strategy has always been to look for true quality and consistency first.   We've curated a few collections that have demonstrated consistent superior quality, consistent design, innovation, and identity.
Find a local rep
Discover our brands
Why villa eyewear. Our team comes to work everyday with a  mission of being the most valued partner to independent Eye Care Professionals.   We are determined to offering innovative and refreshing consumer experiences, and to be a key resource for ECPs looking to "set their store apart."