French color and technical detail
J.F. Rey
French eyewear with layered color, mixed materials, and visible construction detail.
U.S. wholesale eyewear distributor
Distinctive eyewear for independent optical.
Selected European eyewear for independent optical retailers across the United States.
What we do
Villa Eyewear is a U.S. wholesale eyewear distributor serving independent optical retailers. We represent a selected portfolio of distinctive European collections, backed by practical product knowledge and U.S.-based support.
About VillaThe portfolio
Selected collections.
Distinct approaches to eyewear.
Color, construction, proportion, heritage, and material give each collection a distinct role on the frame board—with product detail optical teams can use.
German restraint and considered proportion
Jos. Eschenbach
German eyewear with restrained lines, considered proportions, and quiet optical profiles.
Italian heritage and sunwear
L.G.R
Italian optical and sunwear with heritage references, considered proportions, and restrained styling.
Turin color and material detail
VANNI
Turin eyewear with expressive color, material detail, and varied geometric frame forms.
Barcelona color and graphic shape
Woodys
Barcelona eyewear with layered color, contemporary shapes, and seasonal collection themes.
News
Latest from Villa.
Collection launches, design details, and company news from Villa.
VANNI Petite: frames for smaller faces
VANNI Petite brings the brand's color, materials and adult styling to smaller proportions, with a broader choice for your petite frame selection.
Read the articleWoodys XMAS V Christmas collection
Meet INARI and SAMI, the two limited-edition sunglasses in Woodys XMAS V, with Sámi-inspired details, matching packaging and a complete Christmas display.
Read the articleJ.F. REY × ROBERTET: SAKURA
SAKURA pairs petal-inspired, 3D-printed rims with a ROBERTET cherry blossom eau de toilette in a J.F. REY LAB edition of 350 numbered pieces.
Read the articleFor independent optical
Bring distinctive eyewear into your store.
Tell us what you want from your frame board and which collections you would like to explore.