Born in Turin in 1987 from the Vitaloni family's automotive manufacturing background.
Made in Italy, for sure
Vanni
Turin eyewear shaped by color research, craft, and cultural curiosity.
Overview
How Vanni fits the Villa portfolio.
Vanni brings a material-first approach to eyewear through color research, acetate weaves, skilled production, and collections with a distinct artistic identity.
Exclusive acetate weaves, refined color palettes, craft, and artist-minded collections.
Practices that want refined Italian color with a cultured material story.
Catalog discovery
Explore selected Vanni styles.
Use this selected collection preview to evaluate shape, color, and collection direction before signing in for pricing, availability, and ordering.
Presentation cues
See how Vanni can read on the frame board.
Use the campaign imagery to read the collection's mood, color direction, customer fit, and in-store presentation cues.
OpticalSunAcetateMetalColor research
Color and material
Color research as a signature.
Vanni feels different because color is not treated as a trend. It is part of the brand's research, material choices, and identity.
The result is a refined collection that can feel expressive, cultured, and wearable at the same time.
Craft and materials
Acetate weaves and careful production.
Vanni uses material research, its Style Centre, and skilled craft to build frames with subtle depth, layered color, and a polished hand feel.
Vanni-developed acetate weaves and material patterns make the frames feel specific to the brand.
The brand position depends on skilled production and careful finishing.
The palette is expressive but considered, which supports premium consultation.
Design role
Cultured color without excess.
Vanni gives independent optical retailers a refined color story that can sit between classic premium and expressive design.
Color and acetate research create a recognizable point of difference.
Collections can move from subtle to expressive while staying coherent.
The design language remains polished enough for everyday optical recommendation.
Retail fit
Why carry Vanni
Vanni gives retailers a Turin color-and-material story with the nuance to appeal to design-aware customers.
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Distinct color research and Vanni-developed acetate weaves.
Italian craft with a cultured visual language.
A refined active brand in the Villa portfolio.
OpticalSunAcetateMetalColor research
Start with the selected preview to evaluate shape, color, and collection direction. Approved Villa retailers can sign in for current line details, pricing, availability, and ordering support. Preview selected styles.