Born in Turin in 1987 from the Vitaloni family's engineering and automotive manufacturing background.
Made in Italy, for sure
VANNI
Turin eyewear where color research, engineering discipline, and Italian production meet everyday wearability.
Overview
How VANNI fits the Villa portfolio.
VANNI brings color research, exclusive acetate work, custom components, and careful Italian production into frames designed to feel distinctive without becoming difficult to wear.
Exclusive acetate colors, custom frame details, balanced shapes, lightweight comfort, and Italian production.
Practices that want refined Italian color, premium value, and independent frames patients can wear every day.
Catalog discovery
Explore selected VANNI styles.
Use this selected collection preview to evaluate shape, color, and collection direction before signing in for pricing, availability, and ordering.
Preview VANNI stylesBrowse product imagery and collection cues.Presentation cues
See how VANNI can read on the frame board.
Use the campaign imagery to read the collection's mood, color direction, customer fit, and in-store presentation cues.
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Color and material
Color with discipline.
VANNI feels different because color is not treated as a seasonal trend. It is part of the brand's research, acetate choices, and identity.
The result is color an optician can show with confidence: expressive enough to stand apart, balanced enough for everyday recommendation.
Craft and materials
Italian production, custom details, and careful fit.
VANNI pairs its Turin design team with a short Northern Italian production network to build frames with material depth, polished finishing, and practical optical comfort.
The brand's automotive roots show up in custom hinges, core wires, temples, and repeated prototyping before production.
The brand position depends on skilled Italian production, careful finishing, and a transparent supply chain.
Material choices, polishing, and construction support durability instead of fast-fashion turnover.
Design role
Distinctive without being eccentric.
VANNI gives opticians real color, material, and construction details to show patients while keeping the shapes balanced, comfortable, and wearable.
Exclusive acetate colors and laminations create a recognizable point of difference on the board.
Collections can move from subtle to expressive while staying coherent and easy to recommend.
Balanced proportions and light constructions help the finished prescription frame stay comfortable.
Retail fit
Why carry VANNI
VANNI gives retailers Italian color with practical optical discipline: exclusive acetates, balanced shapes, custom details, and frames that feel distinctive without becoming hard to wear.
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A strong color story that still works for everyday patients.
Italian production with custom details opticians can point out.
Collection families that support men, petite fits, lightweight styles, expressive color, and statement acetate.
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Start with the selected preview to evaluate shape, color, and collection direction. Approved Villa retailers can sign in for current line details, pricing, availability, and ordering support. Preview selected styles.