Color and technical expression
J.F. Rey and Mad in Italy give the board visible energy through color, construction, and design detail.
Our brands
A portfolio with clear roles on the board.
Villa brings multiple independent design lanes into one wholesale relationship, helping optical retailers build a more intentional and memorable frame board.
The portfolio
Every brand should earn its space.
The Villa portfolio is built as a set of useful lanes: expressive color, quiet precision, heritage craft, premium sunwear, campaign energy, and material-led design that gives opticians something concrete to show and explain.
Quiet precision
Jos. Eschenbach gives retailers a refined premium lane for customers who value comfort, restraint, and everyday wearability.
Heritage and sunwear
L.G.R brings handmade Italian craft, timeless proportion, and a natural position in premium sun and lifestyle eyewear.
Campaign and material stories
Woodys and Vanni add creative merchandising energy through seasonal worlds, color research, and memorable materials.
French color and technical edgeJ.F. ReyExpressive French eyewear with bold color, layered materials, and technical detail.Preview selected stylesExplore brand
Quiet precision and comfortJos. EschenbachRefined German eyewear with quiet lines, comfort, and everyday wearability.Preview selected stylesExplore brand
Colorful Italian individualityMad in ItalyHandcrafted Italian eyewear with vivid color, playful details, and confident design character.Preview selected stylesExplore brand
Italian craft with heritage soulL.G.RItalian optical and sun frames with heritage styling and handmade quality.Preview selected stylesExplore brand
Barcelona creativityWoodysBarcelona eyewear with artful color, fresh shapes, and independent creative energy.Preview selected stylesExplore brand
Made in Italy, for sureVanniEyewear shaped by color research, acetate weaves, and skilled craft.Preview selected stylesExplore brand
Retailer support
Ready to bring Villa collections into your assortment?
New to Villa? Tell us about your store and the collections you want to explore. Approved retailers can sign in when they need product details, availability, ordering, billing, or support.