Privacy
How Villa handles website information.
This page explains the information Villa receives through the public website and how that information supports retailer communication, measurement, and site operations.
Last updated .
Information we collect
The public website may collect information you choose to submit, such as your name, email address, phone number, company name, city, state, ZIP code, collection interests, and message content. Newsletter forms collect an email address and request context.
We also collect limited site context, including page path, referral source, campaign values, browser signals, and interaction events used to understand performance.
How we use information
Villa uses submitted information to respond to inquiries, review retailer interest, maintain business contact records, manage communication requests, and improve the site.
Pricing, ordering, billing, private account data, and authenticated retailer workflows are handled through the Villa portal rather than the public website.
Analytics and measurement
Villa uses Vercel Web Analytics and Speed Insights for aggregated traffic and site-performance measurement. These operational measurements remain active. Google Analytics 4, custom interaction events, and, when configured, PostHog use pseudonymous browser or device identifiers to measure content engagement by default. Advertising storage, advertising user data, Google signals, and advertising personalization remain disabled. Form fields and free-text messages are excluded from intentional analytics event payloads.
You can disable or re-enable optional content-interaction analytics using “Optional analytics” in the footer. Disabling them stops GA4 collection and PostHog capture on that browser. If session replay is enabled, form inputs are masked and private form areas are blocked from replay capture.
Your choices
Newsletter recipients can use the unsubscribe path in an email or contact Villa about a preference change. Business contacts can request updates to information they submitted, subject to applicable recordkeeping needs.
Contact Villa
Privacy questions can be sent through the contact page or by phone at +1 (877) 889-0399.