Founded by Luca Gnecchi Ruscone after rediscovering Italian sunglasses in his grandfather's former optical store in Asmara.
Italian craft with heritage soul
L.G.R
Handmade eyewear inspired by travel, heritage, and restraint.
Overview
How L.G.R fits the Villa portfolio.
L.G.R is a refined optical and sun collection with a story rooted in Asmara, handmade Italian craft, and timeless proportions.
Handmade Italian frames, heritage styling, mineral lenses, and quiet confidence.
Retailers that want heritage, restraint, and a strong sunwear lane.
Catalog discovery
Explore selected L.G.R styles.
Use this selected collection preview to evaluate shape, color, and collection direction before signing in for pricing, availability, and ordering.
Presentation cues
See how L.G.R can read on the frame board.
Use the campaign imagery to read the collection's mood, color direction, customer fit, and in-store presentation cues.
OpticalSunAcetateMetalCapsule collections
Heritage and craft
Heritage eyewear with atmosphere and discipline.
L.G.R is strongest when the customer understands the world behind the frame: Luca Gnecchi Ruscone, his grandfather Raffaello Bini, Asmara, travel, sun, craft, and restraint.
The collection feels premium without shouting. Its value is in handmade construction, material quality, proportion, and the sense that the frame will still look good years from now.
Craft and materials
Handmade quality with careful material choices.
L.G.R frames are handmade in Italy around classic materials, careful proportions, and finishing details meant to last.
Acetate frames use fine Italian material, restrained color, balanced thickness, and a polished hand feel.
Metal frames and mineral-glass lens options support the brand's premium sun and optical position.
Details feel durable, classic, and intentionally free of excess.
Design role
Heritage style for the independent optical floor.
L.G.R supports a refined customer who wants heritage, craft, and understated confidence.
Shapes draw from classic optical and travel references without feeling costume-like.
The brand has a natural position in premium sunwear and lifestyle eyewear.
The origin story gives opticians a memorable way to explain the collection.
Retail fit
Why carry L.G.R
L.G.R gives independent retailers a heritage collection that is easy to present with confidence and restraint.
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Strong handmade Italian craft story.
Natural fit for premium sun and lifestyle customers.
A restrained counterpoint to brighter expressive brands.
OpticalSunAcetateMetalCapsule collections
Start with the selected preview to evaluate shape, color, and collection direction. Approved Villa retailers can sign in for current line details, pricing, availability, and ordering support. Preview selected styles.