Founded by Luca Gnecchi Ruscone after rediscovering Italian sunglasses in his grandfather's former optical store in Asmara.
Italian craft with heritage soul
L.G.R
Handmade eyewear inspired by travel, heritage, and restraint.
Overview
What L.G.R brings to your frame board.
L.G.R is a refined optical and sun collection with a story rooted in Asmara, handmade Italian craft, and timeless proportions.
Handmade Italian frames, heritage styling, mineral lenses, and quiet confidence.
Retailers that want heritage, restraint, and a strong sunwear lane.
Catalog discovery
Explore selected L.G.R styles.
Compare shapes, colors, materials, and proportions to see how the collection could work on your frame board.
Heritage and craft
Heritage eyewear with atmosphere and discipline.
L.G.R is strongest when the customer understands the world behind the frame: Luca Gnecchi Ruscone, his grandfather Raffaello Bini, Asmara, travel, sun, craft, and restraint.
The collection is visually restrained. Its value is visible in construction, material, proportion, and finishing.
Craft and materials
Handmade quality with careful material choices.
L.G.R frames are handmade in Italy around classic materials, careful proportions, and finishing details meant to last.
Acetate frames use fine Italian material, restrained color, balanced thickness, and a polished hand feel.
Metal frames and mineral-glass lens options give the sun and optical collections a distinct material story.
Details feel durable, classic, and intentionally free of excess.
Design role
Heritage style for the independent optical floor.
L.G.R supports a refined customer who wants heritage, craft, and understated confidence.
Shapes draw from classic optical and travel references without feeling costume-like.
The brand has a clear position in considered sunwear and lifestyle eyewear.
The origin story gives opticians a memorable way to explain the collection.
Retail fit
A heritage-led optical and sun story.
L.G.R gives independent retailers a heritage collection with clear material, construction, and origin details to present.
See more styles and colorways in the selected collection preview.
Strong handmade Italian craft story.
A clear sun and lifestyle collection role.
A restrained counterpoint to brighter expressive brands.
OpticalSunAcetateMetalCapsule collections
For independent optical
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