Posted by Villa Eyewear on Mar 17th 2023
Blackfin broadens the brand’s eyewear line-up with their new series, Blackfin Pacific. The name Pacific calls to mind the image of the ocean that joins two worlds, two cultures, and two ways of interp
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Posted by Villa Eyewear on Feb 21st 2023
How to Turn your Frame Boards Around for Profitability
As an eyewear business, your frame inventory is one of your biggest assets. It is directly tied to your profits and can hurt your profits if mismanaged. When you start treating your frame boards like
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Posted by Villa Eyewear on Feb 15th 2023
LOOK Introduces New Campaign, “NOI”
Over the years we have seen LOOK campaigns represent the world around us. After Abbraccio [Embrace] (2021) acknowledged how the pandemic deprived us of close contact; New Rinascimento [New Renaissance
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Posted by Villa Eyewear on Feb 15th 2023
UDM Introduces SS/23 Collection
For its fifth anniversary, UNIQUEDESIGNMILANO (UDM) introduces a new collection remembering some of the most iconic steps of their journey.UDM was founded in 2018 by Stefano Romanelli and Mattia Colle
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Posted by Villa Eyewear on Jan 26th 2023
4 Easy Tips to Humanize Your Practice to Foster High-End, Repeat, Loyal Customers
Humanizing your interactions is essential for your business. When you sell high-end frames, every part of a customer’s experience should reflect the value of your offering. Your clients are paying for
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Posted by Villa Eyewear on Jan 12th 2023
Blackfin Introduces New SS23 Wireframe Campaign
Blackfin launches a new chapter, traced in color, with their Spring-Summer 2023 Campaign - WIREFRAME.Similar to the construction of a graphical user interface, the geometric background becomes the ‘fr
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Posted by Villa Eyewear on Jan 12th 2023
Mad In Italy Relaunches Brand
The Mad In Italy brand “relaunches” with a fresh new look and the same high-quality products filled with “MAD” creativity and color.The brand continues to be inspired by the beauty of Italy and the hi
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Posted by Villa Eyewear on Dec 8th 2022
Titanium. Metal of the Future
For more than 50 years, Blackfin has opted to work with the purest form of titanium, imported from Japan, and entrust it to those whose expert hands possess superior technical and artisan skills.It is
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Posted by Villa Eyewear on Dec 8th 2022
LOOK Introduces New PIUMA Frames
LOOK introduces two new styles in the high-end, MATERIKA PIUMA series. Staying consistent with the modern mood found in the LOOK brand, the design of these frames is based on the concept of dynamism.
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Posted by Villa Eyewear on Nov 10th 2022
LOOK Expands Acetate Collection with New Models
LOOK heightens the concept of beauty and harmony with four new limited-edition styles within the LOOK and MATERIKA collections.The new styles showcase exquisite design, inspired by the philosophy of t
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Posted by Villa Eyewear on Nov 10th 2022
L.G.R Releases New Reunion Flap Models
L.G.R expands the Reunion Flap collection with the introduction of six new models.The Reunion collection offers unforgettable silhouettes inspired by vintage Italian Military officers' eyewear. Lightw
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Posted by Villa Eyewear on Oct 27th 2022
How to Attract More Customers to your Eyecare Practice During the Holidays
Do you have a plan on how to bring more customers into your practice this holiday season? A well thought-out plan is critical for business this time of year. Dive into what it takes with 6 actionable,
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