​Show Your Madness: Where Mastery Meets Imagination in Mad in Italy's New Collection

Nov 17th 2023

​Show Your Madness: Where Mastery Meets Imagination in Mad in Italy's New Collection

As exclusive partners to the most exceptional eyewear brands worldwide, Villa Eyewear is thrilled to unveil Mad in Italy’s striking new Fall/Winter 2023-2024 collection. Villa Eyewear’s meticulous curation process identified Mad in Italy for their blend of heritage technique and fearless innovation, making them a perfect addition to Villa’s select portfolio of elite eyewear.

Known for infusing bold Italian style into premium eyewear, Mad in Italy has unveiled their latest Fall/Winter 2023-2024 collection. Two standout highlights showcase the brand's ongoing ingenuity.

Exclusive Titanium Frame With Milled Beta Titanium Temples

First is an exclusive Titanium frame with milled Beta Titanium temples. Each front is precision-crafted from a single block of Titanium, expertly varnished in two-tone colors. The flexible temples emerge seamlessly from the front piece with no welding required. This complex construction encapsulates Mad in Italy’s dedication to merging creativity and technical mastery. The resulting eyewear is both ingeniously engineered and undeniably luxurious.

Rubber-Tipped Temple Technology

Next is Mad in Italy’s proprietary rubber tipped temple technology. Already known for unparalleled fit and comfort, the addition of flexible rubber tips takes the brand’s ergonomic design even further. The tips effortlessly conform to the wearer, providing a stay-put fit that also allows easy adjustments.

Both innovations stay true to Mad in Italy’s core values of Italian craftsmanship, unique personal style, and inherent playfulness. Since 2010, the brand has pushed boundaries in aesthetic and technical possibility while always maintaining a human touch. Made by hand in a renowned eyewear district, each frame celebrates the innovation possible when creativity meets tradition.

As we've come to expect from Mad in Italy, their latest collection strikes the perfect balance between bold invention and wearable luxury.

Now available from Villa Eyewear, these new styles continue Mad in Italy’s tradition of bringing mastership, modernity, and a hint of madness to discerning clients worldwide. Since 2010, the brand has honed a signature aesthetic that Villa Eyewear is proud to deliver to premium eyecare practices. 

By partnering with Mad in Italy, Villa Eyewear enables unique access to eyewear that empowers personal style and uncompromising craft. For optical professionals seeking to provide patients with new heights of technically sophisticated designs paired with Italian creativity, Mad in Italy delivers. Explore the full breadth of their spectacular new collection by partnering with Villa Eyewear today.