![catalog](https://cdn11.bigcommerce.com/s-eewaeobfz3/product_images/uploaded_images/catalog.png)
![optical](https://cdn11.bigcommerce.com/s-eewaeobfz3/images/stencil/original/image-manager/mad-in-italy-optical2.png?t=1671658353)
The Essence of the Brand Is In This Play on Words
Eliminating the “e” from the traditional phrase “Made in Italy”, to express the entirely Italian MAD creativity of the brand. Mad in Italy was launched by the Vista Eyewear company, located in Alano di Piave - Belluno, which has over thirty years of experience in the production of optical frames and sunglasses.
![brand highlights](https://cdn11.bigcommerce.com/s-eewaeobfz3/product_images/uploaded_images/brand-highlights.png)
![mad in italy Up](https://cdn11.bigcommerce.com/s-eewaeobfz3/images/stencil/original/image-manager/madinitaly2-dec22.png?t=1671658383)
![brand highlights](https://cdn11.bigcommerce.com/s-eewaeobfz3/images/stencil/original/image-manager/madinitaly1-dec22.png?t=1671658372)
![Mad in italy up. Characterized by styles with irridescent fonts that give off mirror, multicolor, and 3d effects](https://cdn11.bigcommerce.com/s-eewaeobfz3/product_images/uploaded_images/brand-highlights-4-.png)
![Mad in Italy](https://cdn11.bigcommerce.com/s-eewaeobfz3/product_images/uploaded_images/brand-highlights-9-.png)
![mad in italy](https://cdn11.bigcommerce.com/s-eewaeobfz3/images/stencil/original/image-manager/mad-in-italy-discover-jan23.png?t=1673638027)
![](https://cdn11.bigcommerce.com/s-eewaeobfz3/images/stencil/original/image-manager/madinitaly-footer-dec22.gif?t=1671658404)