​Vision Meets Fashion: Introducing UDM’s Latest Collection at Villa Eyewear

The world of eyewear is a fascinating intersection of vision and style, a space where functionality meets aesthetics. Villa Eyewear has always been passionate about curating collections that represent superior quality, consistent design, innovation, and individuality. It's our mission to be the most valued partner to independent Eye Care Professionals (ECPs) seeking to offer innovative and refreshing consumer experiences.

UDM, a symbol of eclectic and irreverent exuberance, reflects our vision and mission, reinforcing our commitment to bring timeless, high-quality selections to our valued partners. Founded in 2018 by Stefano Romanelli and Mattia Colleoni in Italy, UDM translates excellence through passion, bringing forth a brand that is synonymous with a unique, contemporary aesthetic rooted in timeless design principles.

A Journey through Design:

UDM is an embodiment of many thoughtful conversations about fashion, design, and cultural roots. The brand’s lineage traces back to a family interior design company established in the late '60s. It is a brand inspired by eternal globetrotters in love with the techniques and the evolution of details.

Milano’s Aesthetic Essence:

UDM represents the heart and soul of Milan, a city known for its innovation, creativity, and diversity. The brand manifests a return to timeless vision, blending classic eyewear references with contemporary, aesthetic visual language. Milan, a hub of ideas, creativity, and connections, reflects in UDM’s designs characterized by strong, decisive lines, fresh design, and the exaltation of shapes with thicknesses.

The Latest Collection - 'The faith of a few':

Celebrating its fifth-year anniversary, UDM introduces ‘The faith of a few’ collection, reminiscing some of the most iconic steps of their journey. This collection plays with clean silhouettes and chunky frames, subtle plays of color, and crystal finishes, ensuring functional lightness isn’t compromised.

Villa Eyewear & UDM: A Symphony of Quality and Style:

At Villa Eyewear, we find joy in sharing the excitement from new product launches and innovations. UDM’s uncompromising approach to design aligns with our dedication to offering products that stand the test of time and trends. We've chosen to focus on consistency, stability, quality, and individuality to help our partners set their stores apart.

Choosing UDM as part of our curated collections reiterates our vision to not just be another vendor but to be a catalyst in transmitting the exhilaration derived from innovation and quality in eyewear.

Explore the innovative world of UDM and let Villa Eyewear assist you in stepping into a universe where fashion meets vision with sophistication and style. Become our partner today!