It can be shocking for parents when they find out their child needs glasses. The lack of selection for children’s eyewear (and prices) at your store might be discouraging and make them want to purc …

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Some of the hallmarks of a luxury brand hold great weight with consumers even in the face of recession. Those are high quality, superior craftsmanship, and brand story. In a world where consumers are …

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Blackfin broadens the brand’s eyewear line-up with their new series, Blackfin Pacific. The name Pacific calls to mind the image of the ocean that joins two worlds, two cultures, and two ways of interp …

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As an eyewear business, your frame inventory is one of your biggest assets. It is directly tied to your profits and can hurt your profits if mismanaged. When you start treating your frame boards like …

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Over the years we have seen LOOK campaigns represent the world around us. After Abbraccio [Embrace] (2021) acknowledged how the pandemic deprived us of close contact; New Rinascimento [New Renaissance …

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For its fifth anniversary, UNIQUEDESIGNMILANO (UDM) introduces a new collection remembering some of the most iconic steps of their journey.UDM was founded in 2018 by Stefano Romanelli and Mattia Colle …

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Humanizing your interactions is essential for your business. When you sell high-end frames, every part of a customer’s experience should reflect the value of your offering. Your clients are paying for …

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Blackfin launches a new chapter, traced in color, with their Spring-Summer 2023 Campaign - WIREFRAME.Similar to the construction of a graphical user interface, the geometric background becomes the ‘fr …

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The Mad In Italy brand “relaunches” with a fresh new look and the same high-quality products filled with “MAD” creativity and color.The brand continues to be inspired by the beauty of Italy and the hi …

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For more than 50 years, Blackfin has opted to work with the purest form of titanium, imported from Japan, and entrust it to those whose expert hands possess superior technical and artisan skills.It is …

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LOOK introduces two new styles in the high-end, MATERIKA PIUMA series. Staying consistent with the modern mood found in the LOOK brand, the design of these frames is based on the concept of dynamism. …

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LOOK heightens the concept of beauty and harmony with four new limited-edition styles within the LOOK and MATERIKA collections.The new styles showcase exquisite design, inspired by the philosophy of t …

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