L.G.R
Italy
Inspired by Africa, Handmade in Italy
L.G.R Eyewear was born from a chance discovery by Luca Gnecchi Ruscone, who stumbled upon his grandfather’s forgotten sunglasses in a warehouse in Eritrea. Inspired by the fusion of African adventure and Italian elegance, Luca worked with traditional artisans to recreate these timeless designs. Today, L.G.R represents the perfect blend of heritage and modernity, offering eyewear that speaks to bold explorers and style-conscious individuals alike.
Brand Overview
A Story Rooted in Adventure and Tradition
L.G.R was born from the adventurous spirit of its founder, Luca Gnecchi Ruscone, during a transformative journey to Asmara, Eritrea in 2005. While reclaiming his family’s belongings, Luca discovered a forgotten collection of vintage Italian sunglasses in his grandfather’s optical store, Foto Ottica Bini. Inspired by the elegance of these frames, he returned to Italy and began collaborating with traditional Italian artisans to recreate these timeless designs. This marked the beginning of L.G.R, a brand that seamlessly blends the romance of African adventure with the glamour of Italian craftsmanship. Today, L.G.R continues to celebrate this legacy of discovery, creating eyewear that embodies both heritage and modernity.
Timeless Elegance: The Concept Behind L.G.R
The concept of L.G.R lies in its unique fusion of classic design and contemporary innovation. Each frame is a tribute to the elegant minimalism of Italian craftsmanship, while drawing inspiration from the raw beauty of Africa. The designs reflect a harmonious blend of tradition and modernity, offering timeless styles that transcend fleeting trends. Every frame is meticulously handcrafted by Italian artisans, taking anywhere from 8 to 14 weeks to complete, ensuring a level of detail and quality that is rarely found in today’s mass-produced world. L.G.R eyewear is not just about style—it’s about creating long-lasting pieces that stand the test of time, embodying durability, refined design, and timeless allure.
A Celebrity Favorite and Luxury Icon
L.G.R’s distinctive frames have garnered a devoted following among celebrities and style icons worldwide. Worn by the likes of Gigi Hadid, Tom Cruise, Prince William, and Marion Cotillard, L.G.R has established itself as a modern luxury icon. These bold yet elegant designs are favored for their durability and timeless appeal, making frequent appearances in films and TV shows like Emily in Paris and Glass Onion: A Knives Out Mystery. With a star-studded clientele, L.G.R continues to captivate the world of fashion, cementing its place as a go-to brand for those who value both style and substance.
Empower Your Practice with L.G.R
Collection Preview
Materials & Craftsmanship
Exceptional Materials for Unmatched Comfort
L.G.R frames are made using premium materials to ensure comfort, durability, and elegance. The use of cellulose acetate allows the frames to adapt to the wearer’s face over time, while stainless steel ensures both strength and design versatility.
- Cellulose Acetate: Provides flexibility and durability for long-lasting wear.
- Stainless Steel: Adds strength and design possibilities to create versatile frames.
- Sustainability: L.G.R is committed to using recyclable materials and minimizing CO2 emissions through a short, entirely Italian supply chain.
Lenses for Every Environment
L.G.R eyewear is equipped with cutting-edge lens technology, offering superior optical clarity and protection.
- Tempered Mineral Glass Lenses: Available in various colors for different environments.
- Photochromic Lenses: Adjust to changing light conditions, offering optimal visibility.
- Polarized Lenses: Maximize contrast and sharpen vision on reflective surfaces like water and snow.
Empower Your Practice with L.G.R
Collections
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L.G.R | New Arrivals
L.G.R eyewear is entirely handmade in Italy by three artisanal families, who...
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L.G.R | Top Sellers
L.G.R eyewear is entirely handmade in Italy by three artisanal families, who...
Latest Updates
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UDM Unveils Cinematic Fall/Winter 2024 Collection
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