Apr 20th 2023
L.G.R: Born to Explore - Merging of two worlds; the adventure of Africa and the glamor of the Riviera
L.G.R eyewear is entirely handmade in Italy by a few artisanal families who meticulously create each frame using traditional production methods in order to deliver an authentic product. L.G.R preserves Italian values and heritage through hard work by real people who have spent their lives specializing in this meticulous line of craftsmanship. The result is a genuine product that translates excellence through passion.
When Luca Gnecchi Ruscone decided to accompany his grandfather, Raffaello Bini, to Asmara with the purpose of recovering his family's belongings, he could not have imagined that this trip would initiate a new venture.
Discover the EXPLORER Collection: the iconic models Reunion, Asmara, Manda, Raffaello and Tripoli have been redesigned by Luca Gnecchi Ruscone with a design that reinforces the bond with Africa.
"Some years ago I was in Eritrea, Africa, wandering through my grandfather's old warehouse of Italian imports, when I discovered a model of sunglasses from a time long forgotten. These beautiful designs immediately evoked the romanticism of an era long gone by. The merging of two worlds; the adventure of Africa and the glamour of the Riviera. I returned to the original manufacturers and created a line capturing this timeless elegance"
- Luca Gnecchi Ruscone
Each model in the collection comes from a unique drawing by L.G.R’s designers crafted to preserve the initial values and identity of the brand while offering an elegant, timeless style. The cellulose acetate side flaps are characterized by small and sophisticated design apertures, inspired by the lines of the three-light window of Ottica Bini, the emporium ran by Luca’s grandfather in Asmara.
L.G.R is committed to sourcing only the best materials available for their frames and lenses in order to ensure durable products that will stand up over time even through extreme conditions. Their frames are made using both stainless steel and cellulose acetate for its inherent durability and lightweight feel.
So, no matter where your next adventure takes you, trust L.G.R to be by your side. Born To Explore collection - a reminder of the romanticism of a bygone era combined with modern design for optimal performance in any environment.
Interested in carrying the L.G.R in your shop? View the entire collection here or Contact the Villa Eyewear team today.