News & Updates

The Psychology of Eyewear Purchasing: Understanding Customer Behavior

The Psychology of Eyewear Purchasing: Understan...

Recent research indicates that eyewear purchases are guided by an interplay of emotional, social, and psychological factors - rather than clinical necessity alone. As frames transform into symbols of identity...

The Psychology of Eyewear Purchasing: Understan...

Recent research indicates that eyewear purchases are guided by an interplay of emotional, social, and psychological factors - rather than clinical necessity alone. As frames transform into symbols of identity...