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Mad in Italy

About the Brand

Mad in Italy

Inspired by the serene mountains of Belluno, Mad in Italy blends bold creativity with Italian elegance. The brand has become renowned for its handcrafted eyewear, where artistry meets innovation, celebrating individuality with standout designs.

Discover Mad in Italy

Italian tradition with bold innovation, creating eyewear that stands out with artistic, trendsetting designs.

Carry Mad in Italy in Your Store

Villa Eyewear brings the finest independent European eyewear to U.S. optical stores, offering unparalleled choice and quality. We simplify the process with exceptional U.S.-based customer service, efficient logistics, and seamless transactions.

MATERIALS

ACETATE: VERSATILE & STYLISH

Mad in Italy’s acetate frames showcase our dedication to craftsmanship, using the finest acetate and precisely cut components for intricate, personalized designs. Each frame undergoes a meticulous milling and polishing process, ensuring a clean, unique finish.

Precise Acetate Inserts

Handcrafted thin acetate for a refined, custom look

Unique Milling Process

Multiple milling stages for a seamless, smooth finish

MATERIALS

TITANIUM & STEEL: STRENGTH AND STYLE

Mad in Italy’s titanium and steel frames blend strength with lightweight comfort. Featuring unwelded monobloc titanium and sandblasted matte steel, they offer sleek durability. Beta titanium temples and a "C"-shaped hinge ensure flexibility and seamless movement, while pantoscopic adjustments guarantee a personalized fit.

Monobloc Construction

Ensures sleek, long-lasting frames.

"C"-Shaped Hinge

Seamless, durable movement

BRAND VALUES

Design Philosophy

Creative Origins

Founded in the Belluno Dolomites, Mad in Italy blends craftsmanship and creativity, quickly becoming known for bold, original eyewear designs.

Bold Meets Elegant

Mad in Italy eyewear combines vibrant colors, imaginative shapes, and bold creativity with timeless Italian elegance, creating pieces that stand out and reflect the individuality of the wearer.

Handcrafted Excellence

Proudly handcrafted in Italy using premium materials like acetate and titanium, Mad in Italy’s designs cater to a global audience, beloved for their unique, elegant appeal.

Carry Mad in Italy in Your Store

Villa Eyewear brings exclusive European eyewear to U.S. stores with seamless service and efficient logistics.