Mad in Italy
Italy
Mad in Italy is an Italian eyewear brand known for its bold creativity, innovative designs, and deep-rooted craftsmanship. Born in the serene mountains of Belluno, Italy, this unique brand seamlessly blends Italian elegance with imaginative experimentation. Every pair of glasses is meticulously handcrafted, reflecting a combination of artistry and cutting-edge technology. Mad in Italy celebrates individuality through vibrant, standout eyewear for those who want to break away from the ordinary.
Brand Overview
Our Story: A Journey from Tradition to Innovation
Mad in Italy’s story begins in the picturesque Belluno Dolomites in the 1990s, where two artisans set out to craft eyewear that would reflect their passion for creativity and craftsmanship. Initially producing glasses for various brands, they soon realized their potential and decided to create something entirely their own. This decision gave birth to Mad in Italy, a brand that embodies the rebellious and artistic spirit of its founders. Rooted in Italian tradition, yet driven by innovation, Mad in Italy quickly became synonymous with original, trendsetting eyewear that stands out from the crowd.
Bold Creativity Meets Italian Elegance
Mad in Italy is more than just a name—it’s a philosophy. Every frame is a testament to Italian creativity, blending vibrant colors, imaginative shapes, and daring ideas to create eyewear that makes a statement. With an emphasis on individuality, the brand thrives on pushing the boundaries of design while maintaining a sense of Italian elegance. Mad in Italy’s glasses are not just accessories; they’re an extension of the wearer’s personality, designed to inspire feelings, memories, and emotions. Each pair is carefully crafted with state-of-the-art techniques, making it a perfect combination of artistry and functionality.
Handcrafted in Italy, Loved by the World
Mad in Italy eyewear is proudly handcrafted in Italy, using premium materials like acetate and titanium to ensure durability and style. The brand's attention to detail is unmatched, with each frame going through a meticulous production process. Despite its Italian roots, Mad in Italy has a global reach, being adored by wearers and trendsetters across the world. Known for its bold yet elegant designs, Mad in Italy caters exclusively to independent opticians, ensuring its products remain unique and exclusive. With a strong commitment to customer service, Mad in Italy ensures that its partners receive prompt support and parts when needed, providing a seamless experience from start to finish.
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Collection Preview
Materials & Craftsmanship
Titanium: Lightweight Durability
Mad in Italy’s titanium frames are designed to provide exceptional strength while remaining incredibly lightweight. Crafted from a monobloc of titanium with no welds, our frames are built to last and maintain a sleek, clean appearance. The use of beta titanium for the temples ensures maximum flexibility, making our glasses both strong and comfortable.
- Unwelded Monobloc Construction: Ensures solid, long-lasting frames with a clean aesthetic.
- Beta Titanium Temples: Provide flexibility and comfort without adding weight.
- Innovative Hinge Design: Our "C"-shaped hinge is seamless, ensuring durability without visible welds.
- Pantoscopic Adjustment: Allows technicians to adjust the frame to fit any face shape perfectly, ensuring ultimate comfort.
Acetate: Versatile and Stylish
Mad in Italy’s acetate frames are a testament to our dedication to craftsmanship and detail. We use only the finest acetate, inserting thin, precisely cut components to create intricate, personalized designs. Each frame undergoes a meticulous milling and polishing process, resulting in eyewear that is both clean-lined and unique.
- Precise Acetate Inserts: Thin components of acetate are inserted by hand for a refined, custom look.
- Unique Milling Process: Frames are milled multiple times to achieve a smooth, seamless finish.
- Clean and Distinctive Lines: Every pair is polished to perfection, delivering a sleek, modern aesthetic.
- Customization: Acetate allows for endless possibilities in colors and finishes, giving each frame a distinct character.
Steel: Strength with Style
Our steel frames are known for their toughness, but also for their subtle, refined look. Through a special sandblasting process, the surface of the steel is given a matte finish, preserving the material’s natural strength while adding a touch of elegance. These frames are lightweight yet robust, and designed to withstand the rigors of daily wear without sacrificing style.
- Sandblasted Matte Finish: Adds a refined texture without compromising the steel’s durability.
- High-Gloss Coating: Enhances the steel’s shine while maintaining its structural integrity.
- Unique Hinge Design: The "C"-shaped hinge ensures seamless movement without welds.
- Pantoscopic Adjustment: Like our titanium frames, steel frames can be easily adjusted for a personalized fit.
Empower Your Practice with Mad in Italy
Collections
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Mad in Italy | New Arrivals
Eliminating the “e” from the traditional phrase “Made in Italy”, to express...
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Mad in Italy | Top Sellers
Eliminating the “e” from the traditional phrase “Made in Italy”, to express...
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Mad in Italy
Eliminating the “e” from the traditional phrase “Made in Italy”, to express...
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