UNIQUEDESIGNMILANO

Italy

Founded in 2018 by Stefano Romanelli and Mattia Colleoni, UNIQUEDESIGNMILANO (UDM) has quickly established itself as one of the most ambitious names in Italian eyewear. Drawing inspiration from the family’s long-standing passion for design, UDM combines timeless elegance with cutting-edge craftsmanship. Designed in the heart of Milan and handcrafted by skilled artisans in Italy and Japan, UDM eyewear offers a unique blend of bold creativity and meticulous detail, reflecting a new cultural positioning rooted in artistry, innovation, and nature.

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Brand Overview

Origins: A Passion for Design and Innovation

The story of UDM begins in Milan, a city known for its creativity, connections, and innovations in design. Founded by Stefano Romanelli and Mattia Colleoni, the brand draws inspiration from the family’s interior design business established in the 1960s. With a deep love for techniques and the evolution of details, UDM was born to bring something fresh and exciting to the world of eyewear. Milan, with its rich design heritage, continues to play a key role in shaping UDM’s visual language—strong, decisive lines, innovative shapes, and a modern aesthetic that captures the essence of the city.

The Concept: Timeless Vision Meets Modern Craft

UDM is defined by a return to timeless vision where classic eyewear references meet contemporary design. Each frame is a reflection of Milan’s unique blend of tradition and innovation. UDM combines clean silhouettes with bold, chunky frames, plays of color, and crystal finishes, without ever overshadowing the functional lightness and comfort that are essential to the collection. Designed to excite lovers of beauty, UDM’s collection exudes a sense of confidence, drawing on Milan’s vibrant, fast-paced energy and love for artistic craftsmanship.

Global Reach and Celebrity Appeal

Since its inception, UDM has quickly captured the attention of celebrities and influencers around the world. Worn by Kelly Rutherford, Elisabetta Canalis, Alessandra Ambrosio, and Brian Cox, among others, UDM’s designs have been embraced by those who appreciate the perfect combination of style, comfort, and uniqueness. With distribution across several international markets, UDM’s bold eyewear is loved by trendsetters worldwide, helping to establish the brand as a global icon of luxury eyewear.

Empower Your Practice with UDM

Villa Eyewear brings the finest independent European eyewear to U.S. optical stores, offering unparalleled choice and quality. We simplify the process with exceptional U.S.-based customer service, efficient logistics, and seamless transactions, empowering you to stand out with unique, high-quality products—without the complexities of international dealings.

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Materials & Craftsmanship

Acetate: A Fresh Approach to Craftsmanship

UDM’s acetate frames stand out for their unique use of color and texture. Acetate sheets are carefully cut and molded to create designs that are both durable and elegant. Through multiple rounds of milling and polishing, UDM ensures that every frame achieves a flawless finish, providing a rich, bold aesthetic while maintaining a light, comfortable fit.

  • Durable and Lightweight: UDM’s acetate frames are designed to withstand daily wear while providing a lightweight, comfortable feel.
  • Custom Color and Texture: Each frame undergoes a unique coloring process, ensuring every design is distinctive.
  • Seamless Polishing: Acetate frames are meticulously polished for a smooth, high-quality finish.

Titanium: Ultra-Lightweight Durability

For those seeking ultimate comfort, UDM’s titanium frames offer a blend of strength and lightness. With beta titanium temples and a monobloc construction free from welds, these frames provide a clean, seamless look that’s incredibly durable.

  • Beta Titanium Temples: Ensure flexibility and long-lasting comfort without adding weight.
  • Monobloc Construction: A seamless design that guarantees strength and durability while maintaining a sleek appearance.

Stainless Steel: Strength Meets Sophistication

UDM uses stainless steel in many of its designs, combining strength with a sleek, refined look. Stainless steel frames are sandblasted to achieve a matte finish, adding subtle texture while maintaining their durability.

  • Matte Finish: Sandblasting creates a smooth, matte finish that highlights the material’s strength.
  • Refined Aesthetic: Stainless steel frames offer a minimalist yet modern design, perfect for those seeking both durability and style.

Empower Your Practice with UDM

Villa Eyewear brings the finest independent European eyewear to U.S. optical stores, offering unparalleled choice and quality. We simplify the process with exceptional U.S.-based customer service, efficient logistics, and seamless transactions, empowering you to stand out with unique, high-quality products—without the complexities of international dealings.

Become a RetailerContact Us

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