J.F. Rey and Villa Eyewear Partner for Exclusive U.S. Distribution
We are pleased to announce that Villa Eyewear has partnered with J.F. Rey to become the brand's exclusive distributor in the United States. This strategic partnership strengthens J.F. Rey’s presence in the U.S. market and reflects our shared commitment to delivering enhanced value, consistency, and support to independent optical retailers nationwide.
Through Villa Eyewear’s established operations, retailers can now expect:
- A dedicated local presence to support J.F. Rey’s growth.
- Improved customer service from a knowledgeable, U.S.-based team.
- Streamlined logistics for faster, more reliable deliveries.
- Quicker response times for orders, inquiries, and after-sales support.
About J.F. Rey: Bold French Creativity
Founded in Marseille, France, J.F. Rey is an independent eyewear brand celebrated for its avant-garde design philosophy and fearless use of color and materials. Since the 1990s, the brand has pushed the boundaries of optical design, blending technical innovation with a daring creative spirit.
Known for architectural lines, vibrant palettes, and inventive material combinations, J.F. Rey collections embody individuality and expressive style. From lightweight titanium to bold acetates and hybrid constructions, each frame reflects craftsmanship and originality - qualities that resonate strongly with consumers seeking eyewear that is anything but ordinary.
For independent opticians, J.F. Rey represents an opportunity to stand apart with eyewear that draws attention, sparks conversation, and elevates the in-store experience.
About Villa Eyewear: Independent by Design
Villa Eyewear, founded in 2010, is a family-owned U.S. distributor of premium independent eyewear collections. Our mission is to empower optical retailers with distinctive brands that bring exclusivity, differentiation, and long-term value to their businesses.
We represent an array of independent European collections - including L.G.R, Mad in Italy, Woodys, Jos. Eschenbach, and UNIQUEDESIGNMILANO (UDM) - each chosen for their craftsmanship, authenticity, and unique design identity. By handling logistics, customs, customer support, and U.S.-based service, we make it simple for opticians to access collections that otherwise might be difficult to bring into their stores.
What sets Villa Eyewear apart is our commitment to helping independent retailers thrive by offering not just frames, but a partnership that allows them to differentiate from mainstream competition.
Why This Partnership Matters
For independent optical retailers in the U.S., the new partnership between J.F. Rey and Villa Eyewear brings together:
- Exclusivity: Access to a globally renowned brand available only through Villa Eyewear in the U.S. market.
- Differentiation: Distinctive, conversation-worthy designs that strengthen your store’s identity.
- Efficiency: U.S.-based operations ensure smoother ordering and faster service.
- Support: A distributor who understands the needs of independent practices and values long-term relationships.
Together, J.F. Rey and Villa Eyewear are committed to delivering eyewear that inspires confidence, expresses individuality, and elevates the independent retail experience.
To view the collection or setup an appointment at one of the upcoming trade shows, please Contact Us.
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