​The LOOK Behind LOOK Eyewear - Brought to You By Villa Eyewear

Dec 14th 2023

​The LOOK Behind LOOK Eyewear - Brought to You By Villa Eyewear

In 1978, LOOK was founded on the vision of creating stylish, ultralight eyewear. Guided by core values of innovation, artistry, and essentialist design, LOOK frames embody a new wave of fashionable glasses focused on wearer comfort.

Villa Eyewear is proud to serve as the sole distributor bringing LOOK’s distinctive Italian craftsmanship to discerning clients across America. As a family-owned business representing hand-picked eyewear collections to independent practices, we connect distinctive brands with distinctive retailers.

For over 40 years, LOOK has stayed at the industry forefront through relentless experimentation with advanced materials and proprietary techniques. Their latest lightweight titanium alloy creation called Hititanium even exceeds the resilience of standard titanium by 130%, redefining standards of performance.

Yet for all engineering accomplishments, LOOK equally prides on mastery of hand-finishing techniques that instill personality in every frame. This synergy between cutting-edge and artisanal defines the LOOK approach. Villa Eyewear preserves the brand's meticulous dedication to quality in bringing their catalog stateside.

With consistency in design language and manufacturing excellence over chasing trends, LOOK offers an elevated eyewear experience transcending fleeting fashion fads. For retailers seeking stable, unique collections that shoppers appreciate, LOOK delivers substance and style. Villa Eyewear makes acquiring these premium Italian glasses smooth and personalized for every eyecare practitioner.

LOOK Unveils New Eyewear Styles For Fall/Winter 23/24

This season, LOOK Eyewear introduces fresh frames embracing both athletic inspiration and timeless elegance. Two new optical collections deliver the Italian brand’s renowned combination of featherweight comfort, quality construction and subtly distinctive aesthetic.

First, the LOOK SPORT lineup meets the needs of active pursuits while retaining a refined fashion-forward sensibility. Made of flexible polymer NIL, three new men’s frames feature an invisible flex hinge to customize fit to facial contours even during motion. With 12 vibrant color options, SPORT eyewear brings high-energy style perfect for all-day wear.

Complementing sportier offerings, the LOOK ICONS collection focuses on mid-sized silhouettes blending modern subtlety with enduring concepts. Pantos, rectangles and cat-eyes each appear in four versatile, continuing colorways to match any wardrobe. Though thoughtfully classic, contemporary front and temple finishes keep the frames current.

Both SPORT and ICONS activations showcase LOOK’s dedication to peerless comfort derived from ultralight construction. Further enhancing wearability, the brand’s signature adjustable EVO tips enable a made-to-measure fit.

As expected from LOOK, all new introductions are fully traced and manufactured in Italy to the highest quality caliber. The Fall/Winter 23/24 lineup reaffirms the brand’s identity blending lifestyle versatility, precision craftsmanship and elevated vision.

Born from insight to fuse technological possibility with human skill and style, each LOOK piece empowers a distinctive vision. Villa Eyewear proudly carries forward the brand’s spirit of innovation and passion for the independently-minded customer. Partner with us today!