Key Highlights:
- Founded: 2015
- Headquarters: Valdobbiadene, Italy
- Production: The UDM collection is produced in Valdobbiadene, Italy, by esteemed manufacturing partners who have developed proprietary methods that enable the design of unique combinations of materials and workmanship.
- Material: UDM uses acetate for all of their frames. Base by UDM uses a BPA-free, phthalate-free, non-toxic and recyclable bio-polyester.
- Founded: 2015
- Headquarters: Valdobbiadene, Italy
- Production: The UDM collection is produced in Valdobbiadene, Italy, by esteemed manufacturing partners who have developed proprietary methods that enable the design of unique combinations of materials and workmanship.
- Material: UDM uses acetate for all of their frames. Base by UDM uses a BPA-free, phthalate-free, non-toxic and recyclable bio-polyester.
Special Considerations:
The brand has been founded by two friends during the university period with the idea to create a contemporary eyewear brand and all the collection is inspired by the daily facts that happen around them and in the world. UDM is a brand that is constantly changing, both with respect to design, which looks at the past looking for modernity, and with respect to quality, always looking for workmanship, finishes and technical solutions aimed at creating a completely new product, untied from the classical canons, which makes us free to express our vision.
The brand has been founded by two friends during the university period with the idea to create a contemporary eyewear brand and all the collection is inspired by the daily facts that happen around them and in the world. UDM is a brand that is constantly changing, both with respect to design, which looks at the past looking for modernity, and with respect to quality, always looking for workmanship, finishes and technical solutions aimed at creating a completely new product, untied from the classical canons, which makes us free to express our vision.
1) THE STORY
Brand History
In 2015, during an economics lesson at university, a professor randomly entrusted each student with a project concerning made in italy. Stefano, almost as a sign of destiny, was entrusted with a project on eyewear. Even if unintentionally, the story of uniquedesignmilano began at that moment. After completing the project, Stefano had developed a strong passion for this sector and the desire to transmit his values through a collection. In 2015, uniquedesignmilano was officially born, a brand that is based on a completely handmade product in italy and that, through great attention to detail, conveys the values of uniqueness, freedom and the desire to escape from an idea of normality. In order to express these values, in 2016 Stefano began the search for a fellow adventurer who could help him create a product that would reflect his vision. After months of inconclusive research, during a business trip to florence with a long-time friend, at the end of a party in a renaissance palace, he realised that maybe that friend was the right person to share this story with. From that moment on, Mattia became part of the UDM team.
Italian Craftmanship
The UDM collection is produced in Valdobbiadene, Italy, by esteemed manufacturing partners who have developed proprietary methods that enable the design of unique combinations of materials and workmanship. From a factory that sits atop a hill overlooking a dense strip of vineyards, it is here that craftsmanship meets innovation through every single pair of uniquedesignmilano glasses made.
2) COMPANY VALUES
UDM Inspiration
UDM’s inspiration comes from faces, places, sounds, music, buildings, travel, fashion, lines, sharing, emotions. UDM stems from the desire to get involved in order to escape from the idea of normality, UDM is the synthesis of our life, UDM is freedom. Through UDM we are able to express our feelings, our passions and to stop a precise moment of our life making it indelible. UDM represents our growth path, our desire to mature and improve, our strengths and weaknesses, try to arrive in a direct, clean, transparent way, it is the mirror of what we are. UDM is not being afraid of getting excited, it’s trying to overcome your limits, it’s loyalty, it’s an evening with friends of a lifetime, it’s a sunset seen from a cliff, it’s sincerity.
BASE by UDM
BASE is a project born from the desire to respond to a moment of radical change in our lives and habits in an active way.
Within BASE we summarize all the principles and values of uniquedesignmilano: the connection with current events, the desire to explore new processing techniques, new materials, the link with the world around us, attention to the environment, attention to details (from packaging to product), accepting new challenges to push us to find solutions, the attempt to take a step beyond our limits, sincerity and freedom to express our vision.
BASE represents the point of arrival and departure of a creative process born years ago with uniquedesignmilano, maturing to the point of changing the point of view: we no longer realize a product to which the customer must adapt following and choosing to support our vision, with BASE we will offer in every collection a product at the service of the customer, of the person before the consumer, who knows how to help him in a moment of need and who makes him feel
part of a project of research and sustainability.
part of a project of research and sustainability.
3) THE PRODUCT
Materials
The first collection is based on three fundamental principles:
- Research of materials
- Highly technical lenses
- Design
- Research of materials
- Highly technical lenses
- Design
As for the material, an innovative material will be used for the first time in the eyewear world. The material is a BPA-free, phthalate-free, non-toxic and recyclable bio-polyester. Its characteristics are ideal for a product that will be used every day as it offers shock resistance, thickness, brilliance and resistance to temperature changes.
As far as the lenses are concerned, we have chosen models entirely made in Italy that have the following characteristics:
- able to protect the view from the blue light emitted by electronic devices (smartphone, tablet, computer, etc.)
- already graduated to support people's reading needs
- have had a special "flashing" treatment that helps to eliminate all the annoying reflexes that can cause eye injuries
- able to protect the view from the blue light emitted by electronic devices (smartphone, tablet, computer, etc.)
- already graduated to support people's reading needs
- have had a special "flashing" treatment that helps to eliminate all the annoying reflexes that can cause eye injuries
The choice of these lenses is a response to the needs of people who today find themselves increasingly exposed to the blue light produced by electronic devices.
Finally, in these new models will be represented our continuous search for attractive and not discounted designs, our hallmark in UNIQUEDESIGNMILANO that will obviously always be followed also in BASE.
Packaging & Sustainability
As far as packaging is concerned, we have also chosen not to follow the classic canons. For this project our product will be placed inside a completely recyclable cardboard milk brick in which will be inserted a small cardboard box that will preserve the glasses from possible shocks, a small information sheet in which we will insert the technical characteristics and the philosophy behind this project and, finally, a cotton bag to carry it comfortably everywhere.
