Woodys La Dolce Vita: Indulge in Italian Bliss

La Dolce Vita goes beyond a beautiful life. It’s about indulgence in every form. Connections, romance, and adventure are abundant when embracing this carefree credo.

There are nine unique strangers in the idyllic corners of “La Bella Italia”. Each is from different walks of life, but their paths are curiously intertwined. They share an unrelenting passion for the finer things, savoring every moment at a leisurely pace.

It’s a state of mind that few are lucky enough to enjoy. With Woodys La Dolce Vita collection, inhibition is the only barrier. Surrender to Italy’s decadent side with fashion frames that marry luxury and hedonism.

Ciao from “La Bella Italia”

From the sun-soaked shores to the silver screen, La Dolce Vita draws inspiration from suave Italian archetypes. Every meticulously crafted frame dares the wearer to chase excitement and desire, placing the want before the need. Meet the muses behind the models.

Lite: The Artist

The artist blends aesthetics and imagination in everything she does. Her drawings, paintings, and sense of style — she needs frames that elevate her vision without distracting from her impeccable eye. Lite’s classic shapes and vibrant colors bring her exquisite taste front and center.

La Dolce Vita reimagines the mainstay Lite frames with an expanded color selection and beta titanium. The material gives Lite a flexible feel with a creative pop, ensuring maximum comfort for the artist while she conceptualizes her next masterpiece.

Equilibrium: The Fashion Designer

Power and elegance come effortlessly to the fashion designer. She prioritizes functionality and sophistication with each piece, harmonizing the two in her creations to make her subjects walk a little taller. Why should she not have the same for herself?

The Equilibrium model boasts Italian Mazzucchelli Acetate, a durable and lightweight material that withstands hours of sketching, sewing, and styling. With unmatched practicality and inventive color choices, the designer’s creations won’t be the only thing turning heads at Fashion Week.

Anima: The Socialite

She’s no stranger to a headline. The Socialite’s daily life is a blur of exclusive parties, crisp cocktails on yachts, and au currant accessories to complement her chic fashions. Her latest obsession: Anima.

Featuring Mazzucchelli Acetate and unique German hinges, Anima exhibits the finest European craftsmanship and stunning color combinations. This bold take on a classic retro shape magnifies The Socialite's poised aura from tabloid scandals to charity fundraisers.

Eclectic: The Entrepreneur

The Entrepreneur thrives in taking risks. Whether it’s spearheading a revolutionary start-up or capitalizing early on growth stocks, he’s not afraid of a challenge. We can see a captivating story unfold in his wardrobe, especially with his choice of eyewear.

Eclectic embodies its namesake. These new men’s frames stand out for their character and personality. The diverse colors, double bridge, and tortoiseshell temple design give the wearer variety with an unexpected refinement. Eclectic is easily a renowned statement piece for the modern magnate.

Twiggy: The Supermodel

For trend-setting, look no further than The Supermodel. True, she can make any ensemble look like haute couture — but it’s how she styles herself that gives her a truly enviable look. Once photographs surface of her in Twiggy sunglasses, sophisticates from all over will be clamoring to capture her glamorous essence.

The Twiggy model continues the tradition of Woodys' distinctive laminates with a modish twist. These frames reflect the latest trends while paying tribute to vintage tastemakers. With a daring temple design to tie everything together, Twiggy cements The Supermodel’s status as a timeless fashion icon.

The Mob: The Boss

The Mob grows and gets stronger with a Boss that demands respect. In his world, power is everything, and he wears it like a second skin. No detail escapes his notice, from his sharply tailored suits to his impeccably polished shoes. His eyewear must convey the same authority.

The Mob frames are an emblem of dominance. With bold lines and a strong bridge, these frames lend a contemporary feel to classic Italian design. It merges rugged durability with dignified style — the perfect balance for a man who lives on the edge.

Why La Dolce Vita?

Woodys' latest collection is the gateway to a lifestyle your clients see on social media. They scroll through vacation photos for hours and yearn for the carefree adventures of their peers. In a world that moves too fast, these frames offer a moment of indulgence, satisfying their need for wanderlust no matter where they are.

When you offer La Dolce Vita in your practice, you’re inviting your clients to experience the bliss of “La Bella Italia” through eyewear. They’re not just accessories for practicality or fashion’s sake; they are a small taste of the sweet shared hedonism everyone secretly craves.

Your clients will revel in the craftsmanship, and you’ll appreciate how fast this collection fosters lasting relationships and brand loyalty by becoming part of your client's most cherished moments.

How To Market La Dolce Vita

The story of La Dolce Vita is the heart of the collection. These designs weren’t conceptualized in a vacuum. Much like the frames themselves, the stories were carefully crafted around real people in Italy and their paradisal lives. This idea should be felt in all your marketing efforts around the collection.

• Highlight the Lifestyle: Emphasize the romantic allure of La Dolce Vita by showcasing what it represents — a life filled with love, leisure, and meaningful connections. Tell stories of how the frames are inspired by the idyllic European lifestyle and how they empower the wearer to embody confidence, creativity, and sophistication.

• Visual Storytelling: Curate digital and print campaigns placing the frames in glamorous Italian settings, such as sunlit piazzas, charming cafés, and serene marinas. Use photography and video to transport your audience to these destinations, evoking the feeling of a spontaneous adventure.

• Client Experiences: La Dolce Vita leans on character-driven storytelling, urging your clients to place themselves in the subject's shoes and relate to that persona. This mission can be carried through your practice by encouraging your clients to share their experiences with the frames. Create a social media campaign inviting them to post photos of their favorite La Dolce Vita moments while proudly sporting their luxury frames.

By tying your marketing efforts to the desires for beauty, connection, and freedom, La Dolce Vita will become the must-have eyewear for your client’s year-round wardrobe. Give your clients an escape into “La Bella Italia” and let them fall in amore.