Elevate Your Optical with Europe’s Finest Eyewear

More Choice. Better Quality. Less Lock-In. More Independence.

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Our Brands

J.F. REY

J.F. REY

J.F. Rey is an independent French eyewear house celebrated worldwide for its bold creativity and avant-garde design. Known for daring shapes, vibrant colors, and technical excellence, the brand blends artisanal craftsmanship with innovative materials such as titanium, carbon fiber, and 3D-printed nylon. Each frame is a fearless expression of individuality and style, making J.F. Rey a perfect choice for those who see eyewear as both function and statement.

Jos. Eschenbach

Jos. Eschenbach

Jos. Eschenbach combines over a century of eyewear expertise with modern design, offering opticians a collection renowned for its lightweight, stylish frames made from premium titanium and acetate.

L.G.R

L.G.R

L.G.R embodies timeless elegance, blending classic and contemporary styles inspired by founder Luca Gnecchi Ruscone’s rediscovery of his grandfather’s vintage designs.

Mad in Italy

Mad in Italy

When you think of Mad in Italy, think color and creativity. The play on the words “Made in Italy” captures the essence of the collection; Italian craftsmanship and Italian mad creativity.

UNIQUEDESIGNMILANO

UNIQUEDESIGNMILANO

Based in Milan, UDM blends neutral and bold monochromes to craft standout eyewear. Italian and Japanese artisans sculpt thick acetate and custom hardware into 3D masterpieces—frames that radiate quality, comfort, and style.

Woodys

Woodys

Woodys Eyewear, founded in Barcelona in 2013, merges artistic design with sustainability, offering handcrafted frames that embody creativity, individuality, and eco-conscious innovation.

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Villa Eyewear brings the finest independent European eyewear to U.S. optical stores, offering unparalleled choice and quality. We simplify the process with exceptional U.S.-based customer service, efficient logistics, and seamless transactions.

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More than Eyewear - An Experience

Our Core Values

Handpicked Excellence

Exclusive European designs that embody quality, craftsmanship, and individuality.

Hassle-Free Experience

We make it easy to offer unique, high-quality frames without the headaches of international dealings.

Independent Practices

Partnering with independent optometrists to provide personalized, expert care.

Villa Eyewear Represents Independence. Independence. Quality. Differentiation.

Latest News

L.G.R Eyewear Shines on Screen, On Stage, and in the Spotlight

L.G.R Eyewear Shines on Screen, On Stage, and in the Spotlight

In the ever-evolving world of fashion and entertainment, few eyewear brands manage to blend craftsmanship, cultural relevance, and exclusivity quite like L.G.R. From Netflix blockbusters to red-carpet appearances an...

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Woodys Eyewear Launches “Unique Bakery” Campaign with Fresh New Collection

Woodys Eyewear Launches “Unique Bakery” Campaign with Fresh New Collection

We are excited to announce the launch of Woodys Eyewear’s new campaign, “Unique Bakery,” alongside the arrival of its latest Fall/Winter 2025 collection - now available through Villa Eyewear.

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J.F. Rey and Villa Eyewear Partner for Exclusive U.S. Distribution

J.F. Rey and Villa Eyewear Partner for Exclusive U.S. Distribution

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L.G.R Frames Steal the Spotlight in HBO’s The White Lotus Season 3

L.G.R Frames Steal the Spotlight in HBO’s The White Lotus Season 3

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UNIQUEDESIGNMILANO: The Art of Eyewear

UNIQUEDESIGNMILANO: The Art of Eyewear

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MAD in Italy: Redefining Independent Eyewear with Bold Innovation

MAD in Italy: Redefining Independent Eyewear with Bold Innovation

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Engineered for Adventure: Discover the L.G.R Explorer Series

Engineered for Adventure: Discover the L.G.R Explorer Series

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Introducing Woodys ANIMA: A Celebration of Color, Craftsmanship, and Sustainability

Introducing Woodys ANIMA: A Celebration of Color, Craftsmanship, and Sustainability

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Mad in Italy: The Perfect Combination

Mad in Italy: The Perfect Combination

In the realm of independent eyewear, Mad in Italy stands out as a brand that combines tradition with innovation. Known for its commitment to craftsmanship, creativity, and quality, Mad in Italy’s newest collection goes beyond...

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UDM Unveils Cinematic Fall/Winter 2024 Collection

UDM Unveils Cinematic Fall/Winter 2024 Collection

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Woodys La Dolce Vita: Indulge in Italian Bliss

Woodys La Dolce Vita: Indulge in Italian Bliss

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L.G.R’s Golden Days Collection: Italian Summer Eyewear at its Pinnacle

L.G.R’s Golden Days Collection: Italian Summer Eyewear at its Pinnacle

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