Villa Eyewear | Independent Eyewear Collections

Elevate Your Optical with Europe’s Finest Eyewear

More Choice. Better Quality. Less Lock-In. More Independence.

Our Brands

J.F. REY

J.F. Rey is an independent French eyewear house celebrated worldwide for its bold creativity and avant-garde design. Known for daring shapes, vibrant colors, and technical excellence, the brand blends artisanal craftsmanship with innovative materials such as titanium, carbon fiber, and 3D-printed nylon. Each frame is a fearless expression of individuality and style, making J.F. Rey a perfect choice for those who see eyewear as both function and statement.

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Jos. Eschenbach

Jos. Eschenbach combines over a century of eyewear expertise with modern design, offering opticians a collection renowned for its lightweight, stylish frames made from premium titanium and acetate.

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L.G.R

L.G.R embodies timeless elegance, blending classic and contemporary styles inspired by founder Luca Gnecchi Ruscone’s rediscovery of his grandfather’s vintage designs.

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Mad in Italy

When you think of Mad in Italy, think color and creativity. The play on the words “Made in Italy” captures the essence of the collection; Italian craftsmanship and Italian mad creativity.

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UNIQUEDESIGNMILANO

Based in Milan, UDM blends neutral and bold monochromes to craft standout eyewear. Italian and Japanese artisans sculpt thick acetate and custom hardware into 3D masterpieces—frames that radiate quality, comfort, and style.

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Woodys

Woodys Eyewear, founded in Barcelona in 2013, merges artistic design with sustainability, offering handcrafted frames that embody creativity, individuality, and eco-conscious innovation.

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Request Retailer Access

Villa Eyewear brings the finest independent European eyewear to U.S. optical stores, offering unparalleled choice and quality. We simplify the process with exceptional U.S.-based customer service, efficient logistics, and seamless transactions.

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More than Eyewear - An Experience

Our Core Values

Handpicked Excellence

Exclusive European designs that embody quality, craftsmanship, and individuality.

Hassle-Free Experience

We make it easy to offer unique, high-quality frames without the headaches of international dealings.

Independent Practices

Partnering with independent optometrists to provide personalized, expert care.

JFREY

Introducing Woodys ANIMA: A Celebration of Color, Craftsmanship, and Sustainability

MADINITALY

Mad in Italy: The Perfect Combination

In the realm of independent eyewear, Mad in Italy stands out as a brand that combines tradition with innovation. Known for its commitment to craftsmanship, creativity, and quality, Mad in Italy’s newest collection goes beyond...