The Madness of Being Oneself.

We have eliminated the “e” from the traditional phrase “Made in Italy”, to express the entirely Italian MAD creativity of our brand. Mad in Italy was launched in our factory located in Alano di Piave - Belluno, which has over thirty years of experience in the production of frames and sunglasses.

For our team the key words are innovation, creativity and madness; all qualities that have made our brand unique and recognizable throughout the world.

Available only in stores.