LOOK Introduces New Ultra-Soft and Durable Rubber EVO Series; An Icon Reimagined for Adults

Posted by Villa Eyewear on Aug 11th 2022

LOOK Introduces New Ultra-Soft and Durable Rubber EVO Series; An Icon Reimagined for Adults

LOOK - made in Italia has announced a brand-new Rubber EVO series; an icon reimagined for adults! As a brand, LOOK is committed to exploring technologically advanced materials with the intention of improving the experience of anyone who wears their frames. LOOK's experimentation with cutting-edge materials offers clients access to exclusive materials designed to push the eyewear industry forward and better people’s lives.

The Rubber EVO series is being introduced to adult consumers due to its extreme popularity in the use of children's frames. The materials' technology was engineered to create the Lookkino kids collection and provide superior elasticity, comfort and practicality. In addition to the futuristic materials engineering, the adult collection incorporates principles of ergonomics to provide the wearer with unmatched comfort.

The series includes four frames, each in four colors. The Rubber EVO style originates from the groundbreaking TWICE bi-injection molding process that makes it possible to combine two polymers ‒ NIL and EVO ‒ in a single structure.

  1. NIL - "Natural Injection Light"
    NIL is LOOK's exclusive "Natural Injection Light" material, which was engineered to withstand high resistance to impacts, to environmental conditions and chemical agents. NIL is an avant-garde component conceived to realize light and hypoallergenic products.
  2. EVO - "Eco Vegetal Polymer"
    EVO is designed to be hypoallergenic and create high thermal stability, extreme elasticity up to -42°C, and excellent resistance to UV rays. EVO is free from lattice and PVC creating a high stretching capacity.

By combining these two exclusive LOOK materials, the result is an excellent blend of technology and design creating all-around elasticity, extreme durability and ultimate comfort for the wearer. Thanks to the invisible flex hinge, there are no protruding parts, also making this a safe and practical product for use in very active situations.

The collection includes four frames, each in four colors. Each frame is designed with the aesthetics of two-tone colors with texture on the front to create a cool and sporty look.

All LOOK - made in Italia frames are traceable because they are developed, designed and produced entirely in Italy by LOOK-made in Italia.

Interested in learning more? Contact us today to speak with a rep in your area!