Introducing UDM | A New Line of Handcrafted, Artisanal Eyewear

We are excited to announce Villa Eyewear’s distribution of uniquedesignmilano (UDM)! 

UDM is a brand that is based on a completely handmade product in Italy and that, through great attention to detail, conveys the values of uniqueness, freedom and the desire to escape from an idea of normality. UDM represents our growth path, our desire to mature and improve, our strengths and weaknesses, try to arrive in a direct, clean, transparent way, it is the mirror of what we are. 

The UDM collection is produced in Valdobbiadene, Italy, by esteemed manufacturing partners who have developed proprietary methods that enable the design of unique combinations of materials and workmanship. Their inspiration comes from faces, places, sounds, music, buildings, travel, fashion, lines, sharing, emotions. UDM has been the choice of eyewear for many celebrities including; Sofia Richie, Jessica Alba, Lais Ribeiro, Veronica Ferraro, Xenia Adonts, Jamie Chung, Eva Chen. 

Each collection is developed following a theme, a sort of common thread between product and communication. That being said, we would like to introduce to you UDM SS21, the Summer Nights Collection. The summer nights collection is inspired by the poetry of an anonymous poet who perfectly embodies what UDM wanted to convey through their glasses. The collection features four models; Sogno, Danza, Libertà, and Magia which translates in Italian to (Dream, Dance, Free, and Magic) respectively. The stars on the outside of the hinge, hold together the hinge to the temple structure as well as the temple to guarantee solidity to the entire frame. UDM is equally committed to the principle of their craft and craftsmen, the products are created using fair and ethical production methods to create eyewear that ultimately presents a forward-looking take on visual empowerment. 

The collection is now available through Villa Eyewear.