A Week in Italy - "The Blackfin Experience"

Posted by Villa Eyewear on Aug 11th 2022

A Week in Italy - "The Blackfin Experience"

Last month, we took our team to Italy for a week of factory visits, ongoing product training, release previews, and, of course, a lot of prosecco! The main subject of last month's visit; "The Blackfin Experience", an interactive hands-on tour of the recently expanded, state-of-the-art Blackfin Black Shelter building, where, since the early 1990's, Blackfin's artisans have mastered the art and science of crafting titanium eyewear. Today, the Black Shelter is still home to the brand, and is where every detail from initial concept to the hand-painting and final assembly (and other nearly 130 manual steps in between) are carried out.

This feat of productive "know-how" is truly unique in today's market, and is honestly quite hard to believe if not with your own eyes. It's for this reason that Blackfin chooses to "flex" it's values of NEOMADEINITALY (true "Made in Italy") by welcoming all collaborators and partners to see these achievements in artistry and technology with their own eyes. The company essentially has an "open door" policy and encourages all industry professionals who buy, sell, or wear a Blackfin frame to live "The Blackfin Experience"; we assure you, you won't be disappointed.

Beyond the factory tour, our team had the opportunity to preview new product lines being developed for the coming years. With complete control over every aspect of design and production, Blackfin is able to feed a steady stream of input and requests from opticians and technicians who work with the product on a daily basis directly into the development and constant improvement of it's products. With every detail, each Blackfin frame is designed to be comfortable and functional for the wearer and easy to work with for the dispenser. Our opportunity to provide feedback towards the development of the collection based on the needs of the US market is just one reason why independent brands like Blackfin have always been Villa Eyewear's focus.

Decades of experience, the drive within every team member to constantly improve, the nimbleness of the brand to adapt to real needs and requests, and the obsessive and passionate attention to detail combined with a genuine respect for social, economic, and ecological sustainability are all reasons why our Villa Eyewear team is truly proud to represent Blackfin.


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